11/6/2009

Tip for Agents:  Try walking behind prospective buyers looking at a house for the first time. Instead of making yourself the star of the show by jumping front and center to give the grand tour,  bring up the rear and use the vantage point to watch what they are watching. See what their body language says. If you notice that they are all looking up towards that one little discolored spot in the ceiling…time to get the paint brush out. If you notice their bodies constrict and crunch around a piece of furniture that has gradually shifted itself over in front of a sliding glass door, get that piece out of there.  The body language is universal. It doesn’t lie.  Stop trying too hard to sell the thing that, in the end, has to sell itself. Stop talking long enough to pay attention.

 

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